Faster, golder, cheaper, more plasticky... Yawn
Comment Apple's keynotes seem to command more
mainstream front-page press attention than ever before – but each time, there's
less and less to report. Is the modern smartphone era limping to a close?
Apple's announcements on Tuesday about the iPhone 5S and 5C were wearily
predictable. Cupertino just doesn't seem to be where the action is any more.
It is almost as if Apple and its arch-rival Samsung have exhausted themselves
by suing each other around the world – and now look like two very knackered
boxers agreeing to shuffle their way through the remaining rounds to the bell,
rather than risk throwing big punches.
