This past weekend we held a hack day at IFA, where developers were invited to be amongst the first people to get their hands on Sony SmartWatch 2.
It marks a new campaign we’ve launched this IFA week… “Stand out from the crowd“, a developer initiative to discover creativity & bring something extra to the Sony experience. We’ll offer various benefits and promo ops to selected participants: marketing support, the chance to join us at a trade show or two, and the option to grab Sony devices to develop and test on.
Back to the hack, we were joined by developers from across the spectrum; established Google play-ers, and others looking to channel fresh creativity. We tasked the group with porting and/or creating apps & extensions for SmartWatch 2′s already 300-strong portfolio – before (as Kaz announced Weds) it hits stores later this month.
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