Burberry & Apple Collaborate to Share Runway Show Experience
CUPERTINO, California and LONDON—September 12, 2013—Apple® and Burberry today
announced that iPhone® 5s is being used to capture and share beautiful photos
and video before, during and after the Burberry runway show in London on Monday,
September 16. Using the all-new iSight® camera on iPhone 5s, Burberry is
shooting high quality photos and video for runway and beauty looks, product
details, and backstage moments. The collaboration is reimagining how Burberry
engages consumers, paving the way for significant changes in how they capture
and share their content.
“iPhone 5s makes it even easier to take great
photos with the world’s most popular camera,” said Greg Joswiak, Apple’s vice
president of iPhone & iOS Product Marketing. “We’re thrilled to see the
amazing photos and HD video Burberry has captured with the incredible all-new
iSight camera.”
“This collaboration celebrates our relationship and
shared foundation in design and craftsmanship. We have a mutual passion for
creating beautiful products and unlocking emotive experiences through
technology, which has made it intensely exciting to explore the capabilities of
iPhone 5s,” said Christopher Bailey, Burberry Chief Creative Officer. “We’re
inspired by what this could mean for the future as we continue to explore the
merging of physical and digital experiences.”
Through photos and video
shot exclusively on iPhone 5s, consumers globally can share in the anticipation
of the show build up, as well as the excitement of the day itself, across
Burberry social media channels and on www.burberry.com starting today. In addition, customers can
watch the show live on Monday, September 16, at 2:30 p.m. GMT+1 at www.burberry.com.
Pricing &
Availability
iPhone 5s comes in gold, silver or space gray, and will
be available in the US for a suggested retail price of $199 (US) for the 16GB model, $299 (US) for the 32GB model and
$399 (US) for the 64GB model*. iPhone 5s will be available from the Apple Online Store (www.apple.com), Apple’s retail
stores, and through AT&T, Sprint, T-Mobile, Verizon Wireless and select
Apple Authorized Resellers. iPhone 5s will be available in the US, Australia,
Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the
UK on Friday, September 20.
* For qualified customers.
Apple
designs Macs, the best personal computers in the world, along with OS X, iLife,
iWork and professional software. Apple leads the digital music revolution with
its iPods and iTunes online store. Apple has reinvented the mobile phone with
its revolutionary iPhone and App Store, and is defining the future of mobile
media and computing devices with iPad.
Burberry, the world’s leading
digital luxury brand, is headquartered in London. Founded in 1856, it is listed
on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100
index.
The Burberry Prorsum Spring/Summer 2014 runway show will take
place on Monday, September 16, at 2:30 p.m. GMT+1, and will be available to view
live and on-demand at www.burberry.com.
Press
Contacts:
Sarah O'Brien
Apple
+1 (408) 783-2400
Jenna
Littler
Burberry
+44 203 367 4010
Source:Apple
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