The smartphone integrates BlackBerry Balance technology,
which separates work from personal content on the smartphone, supporting the
needs of the enterprise and the BYOD customer.
For customers that want a smartphone that’s built for a
communications centric experience, BlackBerry has launched the new super social
BlackBerry 9720 smartphone in India. Designed for a premium look and available
in a variety of vibrant colors, the new BlackBerry 9720 smartphone takes
everything you’d get from a starter smartphone to the next level, and comes
packed with all of your favorite social apps to let you spark the
conversation.
“The new BlackBerry 9720 smartphone builds on the
incredible success of the BlackBerry 7 OS,” said Sunil Lalvani, Managing
Director for India at BlackBerry. “This new smartphone is absolutely stunning
and provides an ideal choice for urban youth and customers who are looking to
upgrade from a feature phone or existing BlackBerry Curve smartphone to an
affordable, easy-to-use smartphone with rich messaging and social networking
connectivity.”
The BlackBerry 9720 smartphone features a spacious
BlackBerry Keyboard with distinct keys for optimal typing, a 2.8” touchscreen
and trackpad for easy navigation, offers generous battery life, and numerous
enhancements including:
BlackBerry 7 OS – The new BlackBerry 9720
smartphone comes with BlackBerry 7 OS version 7.1, which features an updated
interface that lets you swipe to unlock the phone or access the camera from the
lock screen, as well as additional enhancements.
BBM – The new
BlackBerry 9720 smartphone features a dedicated BBM key that makes it quick and
convenient to access the globally popular mobile social network, and with its
BlackBerry Keyboard, messaging your BBM friends is easy and accurate. It also
includes BBM Voice, which lets you chat over Wi-Fi for free. The latest version
of BBM, which features BBM Channels, will also soon be available for download on
the BlackBerry World storefront, letting you tune in and connect with the
businesses, brands, celebrities and groups you are passionate
about.
Built-in FM Radio – With the BlackBerry 9720 smartphone you can
listen to local FM stations, and automatically let your BBM friends know what
station you’re currently listening to.
Multicast to Make Yourself Heard
in an Instant – The refreshed BlackBerry 7 OS lets you quickly type your message
once and post it simultaneously and instantly to your friends on BBM, Twitter
and Facebook. You can even snap a picture and post it to multiple social
networks all at the same time, right from the camera app.
Discover New
Possibilities – With access to BlackBerry 7 apps and games on BlackBerry World,
the BlackBerry 9720 smartphone can make you more productive and better informed,
and keep you well connected and thoroughly entertained, while on the move.
Smart for Business Too – With BlackBerry Enterprise Server or BlackBerry
Enterprise Server Express, the BlackBerry 9720 smartphone offers superior
business productivity features with market-leading mobile device management,
application management and security, and is a very cost-effective solution for
any organisation. The smartphone integrates BlackBerry Balance technology, which
separates work from personal content on the smartphone, supporting the needs of
the enterprise and the BYOD customer.
The smartphone is priced at Rs.
15, 990.
Source:biztech2
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