Monday, September 9, 2013

The rise of the 'free' city tour

'Free' or pay-what-you-want tours have become a popular way to see cities in recent years. Vicky Baker looks at the rise of the homespun phenomenon and selects six from around the world
A Free Sofia Tour guide holds a sign to bring the group together. Photograph: Free Sofia Tour
When is a free tour not a free tour? When it is, more accurately speaking, a pay-what-you-want tour. The concept of a city tour where there is no set charge and tourists show their appreciation by leaving a tip is becoming increasingly popular across Europe and beyond. An increase in budget-conscious travel, a growth of savvy operators, and the ease of word-of-mouth internet marketing is helping drive the trend.

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