Rising trend of mobile computing and content
consumption, falling device prices and data tariffs to drive growth of India
data cards market
According to CMR’s India Data Cards
Market Review, AMJ 2013, August 2013 release, India recorded shipments
of 1.83 million data cards for 2Q (April-June) 2013.
From 2Q 2012 to 2Q 2013 the shipments of CDMA
data cards witnessed a significant decline, though quarter-on-quarter there has
been a healthy growth, as shown in Table 2.
Commenting on the results, Faisal
Kawoosa, Lead Analyst, CMR Telecoms Practice said, “There has been a
significant decline in overall data card shipments on a yearly basis, mainly
because of declining shipments of CDMA data cards. On the other hand, the high
growth rate of GSM data cards is on account of fast increasing shipments of
HSDPA 14.4, HSDPA+ 21.6 and LTE 100 data cards. ”
“The numbers clearly reveal that India is going
the LTE way. Even with the issues faced by subscribers using 3G networks, the
adoption has not been adversely affected. Recent developments in 3G and LTE
markets indicate a healthy potential for operators. Moreover, uptake of
3G-enabled Tablets is also pushing up the consumption of GSM data cards,”
Faisal concluded.
The top 3 vendors of the India data cards market
– ZTE, Huawei and Micromax contributed 74% to the total data card shipments in
2Q 2013, as shown in Table 3.
In GSM technology, the top three players –
Huawei, Micromax and ZTE – together made up nearly 65% of shipments in 2Q 2013,
while in CDMA technology ZTE and Huawei together contributed 95% of the total
shipments during the same period, as shown in Table 4.
Mobility, Broadband Data Services,
Content Consumption to Drive Market Growth
The ever increasing demand to stay connected
anytime and anywhere, particularly on the part of business executives, students
and consumers has opened up new growth avenues for the India data cards market.
Data Card players have entered into bundling deals with mobile telephony service
providers, laptop PC OEMs and tablet vendors to push device sales. Riding on
this phenomenon, players like Alcatel, iBall and Lava also witnessed an upward
trend in their data card shipment numbers during 2Q 2013.
Commenting on these results, Neha
Shekhawat, Analyst, CMR Telecoms Practice said, “With the launch of 4G
mobile telephony services by operators, players like ZTE and Huawei have
launched 4G data cards to benefit from the ‘first mover’ advantage. To survive
in a highly competitive market, these players are also providing innovative, new
features on their devices. For instance, Huawei have embedded cloud storage with
their data cards, offering up to 16 GB of online storage.”
“Thus, rising consumption of data and content via
multiple mobile computing form factors, expansion of high speed wireless
broadband to newer geographies, falling device price points and data tariffs,
and more intimate tie-ups between vendors, service providers and channel
partners will continue to drive competition and growth in the India data cards
market”, Neha concluded.
Source: CMR
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